New media is an increasing and significant component in the lifestyle profile of youth today. Educational programs focused on developing youth need effective ways to engage this sphere of life. At the same time, the Internet presents a values challenge for youth as access and usage is hard to regulate. This early independence in media consumption and production, averaging over 6 hours a day, translates to a need to rethink approaches to values education.

Most interactive media target the lowest cost for market engagement and addiction: the sensory excitement of sex and violence, god-like power, vanity, curiosity and multimedia stimulation, but with limited returns on learning. ValuesVenture taps into the excitement of inclinations predisposed to learning: the sense of adventure, discovery, community, creation, mission, real-world venture, and personal growth.
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